The Evolving Rules of Social Media

How often should you update your social media profiles?  I just did a walk through our offices and reminded all the employees that they need to go to LinkedIn and update their profiles.  Several looked at me blankly, one even said to me, “Am I supposed to have a profile?” I nodded patiently and said in my normal, playfully acerbic tone, “Yes, you need to have a LinkedIn profile.” She looked at the others around the room as if I had chopped her head off.

It is easy for me to forget that not everyone has had a profile for five years.  Not everyone thinks regular updates and profile maintenance are necessary.  I do and my co-workers know that I do.  In a busy, growing company, LinkedIn and other professional networks have served as a great help in my efforts to recruit for or promote my company and understand everyone’s position and how I can help them, how they can help me.

LinkedIn is the ultimate professional networking tool, even with its constant updates and changes.  I also have a profile on Plaxo – which I like to describe as a cross-breed of Facebook and LinkedIn with some pretty cool tools built in – like their birthday calendar.  I love sending eCards to professional connections; it is a great way to let someone know you are thinking of them and another way to maintain inactive or passive relationships.  You never know when an inactive relationship will blossom into a full-blown active one.

And there are other online networking profiles floating around out there.  My personal social media philosophy has always been:  There are an awful lot of details available about you on the internet- take control of your online persona and have what YOU control be the dominating sources, the highest ranked listings in a Google search about you. I cannot stress enough the importance of knowing what is out there about you.  Go to pipl.com, type your name into the search bar and see what comes up about you.  The listings of personal information are all available on line.  Next go to Google and type in your name in the search bar, but search in “images.”  Other surprises await you.  Information you put out about yourself online is all cached somewhere and is retrievable.

Be careful and be in control.

Anyone who knows me, knows that I have always been a huge proponent of having an open Facebook.  I use it for business and professional networking, so I want people to be able to find me and feel free to contact me.  But I also like feeling secure and until recently, I have always felt secure online.  That was no longer true after a few harassing emails and messages through Facebook and other networks.  I changed my privacy settings on Facebook and now avidly block followers on Twitter.  I have also closed my Facebook chat function.   Why? Because I want to continue to use social media in my work and just like any other tool, there are evolving rules regarding its use.

I choose to evolve with the rules.

by rayannethorn

Just Tweeted

So, I just sent out a tweet as a result of reading about a dozen other tweets. Anyone else tired of the new buzz word: INFLUENCE? I am glad that it has overtaken such words as “transparency” and “authenticity” or “thought leader” but I am growing weary of this new one rather quickly.

I don’t believe influence can be measured with an algorithm or by how many friends you have. I think it goes back to what the wizard told the TinMan – a heart is not measured by how much you love, but by how much you are loved by others. And really, how do you measure love?

Is it “I love you this much,” with arms outstretched as far as one possibly can reach? It is unmeasurable – which is different than immeasurable.

Just wanted to stop in and say that. Nothing more. Influence is over-done. Already. What’s next? Maybe “follower” or “friend” – Maybe you can have too many.

by rayannethorn

The Phoenix Infection

One time, I interviewed with a CEO that had me instantly wrapped around his finger with the vision of what his company could do, what it would do eventually. His technological mind had brought him much success and a significant fortune in Canada, where he had built a couple of tech companies to a point where they could both be sold for a considerable profit. He had an idea for another company but wanted to expand into the United States. He landed in Silicon Valley for a time and then relocated to Newport Beach, where he ventured into university technologies and was able to gather the funding necessary to build yet another company.

Needless to say, I joined his company and loved it from the minute I started. He was an incredible visionary. He quoted Peter Senge and Everett Rogers and John Wooden. He loved to see the sparks when great minds worked together and made that entrepreneurial magic happen. He led with what we all believed were strong ethics and a design for company greatness. I loved hiring folks to join our company. I loved hooking them with company culture and what a great opportunity it was. Then, September 2007 happened and life, as we had known it, started to change.

My requisitions began to constantly be altered, offered salaries began to drop. The phone company called and threatened an admin assistant that they would shut off services and remove all the phones. Somehow an agreement was reached that kept our phones live each month. I knew that my position was threatened, but I believed “our visionary, our leader.” I wanted to believe forever but the writing on the walls became clearer and I knew I needed to look for another job. If hiring ceased completely, what need would there be for a Manager of Recruitment?

And yet, I still believed in the company vision and the company mission. That is what kept me loving my work and why it was so hard for me to take another job…, but my gut kept telling me it was time. I took another position after deliberating for two months. I guess I was hoping for a miracle that Christmas, but 2007 held no miracles. I left without much fanfare, my two-week notice was ignored and I was immediately escorted out of the building with my two boxes.  I began to hear stories, dreadful stories of deceit and ruin. Our beloved leader, our visionary, had led us down a fake, primrose path.

He had lied, he had cheated, he had stolen from us. Money, hope, dreams, and trust. He took it all. Why did we buy in? Because we believed in a plan, we followed a charismatic leader that seemed to know what he was talking about – we believed because we wanted to. I learned many lessons, we all did. Mostly, I learned that great leadership is more than someone talking you into something, it is more than the talent of coercion. But interestingly enough, greatness rose around the rotten core we all had been drawn to. Others that worked there have grown their own companies, or gone on to better careers, or finished school, or joined growing companies – taking with them, with us, more than simple life lessons. We have taken with us complex business lessons of ethics and intricate thought processes. And we were touched by greatness, even if it failed, we had been part of something great.

And though we had been hurt and it had been risky, we wanted more.

©by rayannethorn

It’s the Real Thing!

I was asked to Guest Blog on Monster.com…, Check it out!

http://www.monsterthinking.com/2010/09/14/recruitfest-real-thing/

Time Management: Be eActionary!

The best way to make you and your company stand out in a crowd is to exhibit time management skills that showcase your ability to handle crucial assignments and/or a large workload.

Be eActionary

One of the biggest drains of time is, interestingly enough, also one of the quickest ways to communicate in business today: electronic mail. Email first emerged in the late 1970s and was a part of everyday life by the 1990s. Its invention has allowed for the almost virtual elimination of other time-consuming, written ways that businesses communicate: “mail services, memos, and faxes, oh my!” This much quicker exchange of ideas, contracts, and proposals has also created a new type of traffic jam.

Set aside time early in your work day to read all new mail in your inbox, process the information received, and then act on it immediately. This eActionary approach will speed up the communication highway and move a current or pending clog along. With the vigorous onslaught of all things computer, a new approach to business, the green way, has been developing: going paperless, fewer keystrokes, and touching information only once.

Spend less time processing and exporting emailed information. Relay the information to the proper channels, act where necessary, and then, move on! It is easy and addicting to simply sit and scroll endlessly through an inbox, waiting for the next important email to drop in. Take control of your inbox and the time you devote to it.

Now granted, some emails will require more than one touch. When this is the case, create an eFolder or eList and move the item or task to be acted upon at a later time and then, schedule that time. Take advantage of the calendaring functionality of your email server and set reminders to complete tasks. Additionally, print as little as possible, the less paper to sift through, the better.

Consider a business twist to the old relationship adage of never go to bed angry, “Don’t leave the office until all email is read.” Habits take about two solid weeks to instill. Make being eActionary a habit: act quickly and move on. Establishing a daily routine is a giant step toward managing the time of which we never seem to have enough.

by rayannethorn

from Bonus Track by RT on recruitingblogs.com

Wearing a Badge of Rationalism in a Realm of Possibilities

This past February, I had the incredible opportunity to ascend upon London to work at Broadbean’s corporate offices and attend #TruLondon, the unconference put together by the TruCrew that includes “MrBill” Bill Boorman, his lovely bride, Fran, Geoff Radical Recruiter and Sourcer Extraordinaire Webb and the lovely Maha Akiki. TruCrew seems to be experiencing some growth as several people have told me they are now a part of the Crew.

Perhaps, we are all part of the crew?

I think so, given what TRU is all about. Lucky for me, I made the trek to Toronto with the Contingency from Indiana (Andy Gregory and Jerry Albright) last September to attend RecruitingBlogs.com’s RecruitFest, where I participated, in original unconference format, in several tracks. One in particular led by MrBill gave me the opportunity to speak face to face with him and get an up close look at the passion he has for not only the industry, but for expanding the minds of those that live in our space.

London opened my eyes to many differences, yes, but more importantly to the similarities we all face in our jobs, goals, desires, and difficulties. To sit in a session led by Lisa Scales, Jason Davis and Craig Fisher or Alan Whitford, Geoff Webb and Jim Stroud leading tracks is inspiring in the fact in the recognition that we

are all really in the same boat, trying to get a handle on ever-changing technology as well as our hands on a paycheck. When a comrade struggles, fails or squirms, so do we. When a colleague is ripped-off, so are the rest of us. And we celebrate the successes of each other. How can we not? They are indicative of the hard work, the payoff, for which each of us strives.

TRU wants that success for each of us, this I know. The knowledge that is revealed in each corner discussion, the desire to share that knowledge and create a network of individuals that ache for growth and development in a field that embraces speed and the technology that provides that speed, is evident in each conversation and blog post. The invisible walls that once separated recruiters, hiring managers, HR professionals and vendors are being torn down. And TRU movement is part of that.

As quoted by Radical Recruiter earlier, “There has never been a more international group represented at any unconference in the USA.” I feel very fortunate to be listed as a Track Leader and look forward to earning my TruCrew badge, the badge of freedom that allows us to exchange ideas and information. The Badge of Rationalism, I shall call it. This is our realm; a place where spontaneous conversation breaks out, where listening occurs and maybe even some minds are changed. It is possible, it has happened. Before I enter each track, I will promise to maintain civility and participate with an open mind.

My passion for our industry is evident in every word I write, in every word I say, in every handshake, virtual or IRL. I value it and the people that make up our realm – if I fail at civility, at rationality, then I fail my badge, I fail my realm. But most importantly, I fail me; I fail at true learning and at the golden rule.

I’m choosing to not fail and I will honor my badge.

© by rayannethorn

TruUSA
Madison, WI
April 19 – 20, 2010
http://thetruconferences.com/tru-usa/

Thanks Julia Stone as BizWerks, Site Sponsor!
http://www.bizwerks.com/

Under a Microscope – The Genome Project

Several years ago, I sat in a 200-level English course that studied different forms of story-telling. Two class sessions were spent studying the 1997 Andrew Niccol film Gattaca starring Ethan Hawke, Jude Law, and Uma Thurman. This sci-fi drama quickly became a favorite of mine, not so much because of its science fiction content but more for the triumph of the human spirit and brilliant performances.

The film was highlighted in this class because of the conversations its subject would invoke and provoke. It addressed the issue of DNA and “the human genome project.” In other words, the concept that one’s DNA should determine the course of one’s life and career. Individuals were tested at birth and even prior to birth to determine the “type of raising” they would require. For instance, if the bodily make up of an infant showed a high percentage for even the potential of heart disease or other affliction, the determined course of their life would lead them away from anything that would cause strain on the heart or other weak organ/function.

There was much animated discussion among the students as opinions were shared and rationally listened to. We each had to write a lengthy research paper citing sources and revealing our own opinions. It was about that time that I wished my genome profile had revealed my propensity toward a nervous breakdown should I have to write a lengthy paper.

These type of career-fit determinations undermine the whole recruitment process. Instead of a phone interview, you request a finger prick to ascertain DNA and, ultimately, the future. Instead of an on-site interview, an agility test. Instead of IQ or skill testing, a DNA bank will be cross-checked to find perfect placements. Interview questions will no longer be necessary, as all the answers will be revealed on a microscope slide.

When free will is removed, motivation to do well or strive for more is squelched because limitations are set and understood. Can your DNA show whether or not you are suitable for a specific job? What about company fit and potential culture clashes? Limitations do just that: limit. When capabilities are restricted, potential is never reached. Heart and determination have to count for something. It is far more complicated than a simple blood test, yet far more simple than a strand of DNA.

“There is no gene for the human spirit.” – Andrew Niccol, Gattaca

by rayannethorn

Something to Tweet About

Do you think Google is a major player in technology? Do you think they pay attention to what is new, what is hip, what is important in social media? Perhaps. I recently heard an interesting fact: Google and Twitter have engaged in a multi-million dollar partnership. What does this mean to you and me? First, it means that Google views Twitter as a powerful business tool. Second, it means that Twitter will be backed by the biggest player in internet technology. And third, it means that Twitter is not going away.

Interestingly enough, Twitter is still not being taken serious by big business. What Twitter allows is the opportunity to engage personally with customers and clients – right now. While Google is a fantastic search engine, it is not right now, it is not this second. Twitter is real-time, right now, right this second. Imagine the capabilities? Combining real time with the most incredible search engine there is.

Do you think we need to take it seriously? I do. (she yells at the top of her lungs) I encourage my clients to create a profile, begin active engagement, and I even offer to help them put together tweets. While, at first, it can be off-setting and maybe a little daunting, Twitter is just a conversation. That is all. Keeping that in mind, what might you be interested in sharing with current or potential clients and customers, how about candidates? When you look at it as a tool built as a conversation enabler, it takes the “big and scary” away. It should make it easier to think of how you can make it work for you.

Are you in a niche? Perhaps you are a generalist. Perhaps you are a sourcer. Perhaps you own a business and want to know best hiring practices or learn the most that you can about HR and recruiting. Maybe you have developed a product to solve an issue within your own company or industry. How do you see the speed of Twitter and search capabilities of Google assisting you? It is never easy to try something new or to take a risk. Growth comes from risk. Development comes from difficulties.

If you haven’t embraced Twitter, try and figure out why. What is it that scares you? Or keeps you from it? I have heard many say, I just don’t like it. I understand this. I didn’t like the fax machine and I didn’t like it when theLadders started charging me after I had already used them for a couple years. I didn’t like it when my office got moved or I resigned previous positions. Not liking something is not an excuse. Learn to love it. And you know why…

by rayannethorn

posted at BonusTrack.us on RecruitingBlogs.com