The Evolving Rules of Social Media

13 04 2011

How often should you update your social media profiles?  I just did a walk through our offices and reminded all the employees that they need to go to LinkedIn and update their profiles.  Several looked at me blankly, one even said to me, “Am I supposed to have a profile?” I nodded patiently and said in my normal, playfully acerbic tone, “Yes, you need to have a LinkedIn profile.” She looked at the others around the room as if I had chopped her head off.

It is easy for me to forget that not everyone has had a profile for five years.  Not everyone thinks regular updates and profile maintenance are necessary.  I do and my co-workers know that I do.  In a busy, growing company, LinkedIn and other professional networks have served as a great help in my efforts to recruit for or promote my company and understand everyone’s position and how I can help them, how they can help me.

LinkedIn is the ultimate professional networking tool, even with its constant updates and changes.  I also have a profile on Plaxo – which I like to describe as a cross-breed of Facebook and LinkedIn with some pretty cool tools built in – like their birthday calendar.  I love sending eCards to professional connections; it is a great way to let someone know you are thinking of them and another way to maintain inactive or passive relationships.  You never know when an inactive relationship will blossom into a full-blown active one.

And there are other online networking profiles floating around out there.  My personal social media philosophy has always been:  There are an awful lot of details available about you on the internet- take control of your online persona and have what YOU control be the dominating sources, the highest ranked listings in a Google search about you. I cannot stress enough the importance of knowing what is out there about you.  Go to pipl.com, type your name into the search bar and see what comes up about you.  The listings of personal information are all available on line.  Next go to Google and type in your name in the search bar, but search in “images.”  Other surprises await you.  Information you put out about yourself online is all cached somewhere and is retrievable.

Be careful and be in control.

Anyone who knows me, knows that I have always been a huge proponent of having an open Facebook.  I use it for business and professional networking, so I want people to be able to find me and feel free to contact me.  But I also like feeling secure and until recently, I have always felt secure online.  That was no longer true after a few harassing emails and messages through Facebook and other networks.  I changed my privacy settings on Facebook and now avidly block followers on Twitter.  I have also closed my Facebook chat function.   Why? Because I want to continue to use social media in my work and just like any other tool, there are evolving rules regarding its use.

I choose to evolve with the rules.

by rayannethorn





Over the Rainbow

31 03 2011

Josie: Are you happy?

Wyatt: Well, I don’t know.  I’m as happy as the next man, I guess. I don’t laugh all day like an idiot, if that’s what you mean.

–A scene from one of my favorite movies, Tombstone.    It’s a simple enough question, but how would we really answer?  Truly answer. We spend a considerable amount of time trying to cover up guilt, disregard regret, deny jealousy and resolve contempt that I think we forget our main pursuit (or what should be our main pursuit):  happiness.

Happiness. A worthy pursuit, certainly.  But somehow, most of us fail.  And in our failure, of what do we miss out?  Does it affect our families and friends?  Our work?  Our lives?  Of course, but do we even notice?  I think we get so caught up in living that we don’t even realize or even care when we are unhappy.  And then we don’t even recognize when we are happy.  Sometimes, the simplest things can make us happy or alter our attitude and mood enough to allow a little bit of joy to creep in.

Like grabbing the brass ring, it is easy to miss.  Life goes whizzing by so fast that we can’t even see the joy we have found or slow down enough to embrace it and feel the difference between happiness and a droning existence or what we think we should be doing, how we think we should be feeling — what the world, our own little world, expects of us.

We dream of the other side of the rainbow, we chase the bluebird of happiness – when all along it was right in our own backyard.  But because the answer was and is so simple, we simply didn’t and don’t see it.  Or we are lucky enough and we do. Don’t close your eyes to it or to the possibility.  It is a very real feeling, emotion, state of being and it is obtainable.  Happiness is NOT overrated.

“There is no duty that we so underrate as the duty of being happy. ” – Robert Louis Stevenson

Mr. Stevenson died over a hundred years ago, but the concept of which he spoke is not old-fashioned.  It has just been sadly misplaced, misunderstood and made to be far more complicated than it needs to be.  Those with nothing seem to reside in greater happiness and peace than those with everything.  What is the secret? Individually, it will be something different.  I suppose it is for each of us to find out for ourselves.  For me? It was forgiveness.  Pretty simple really.  Forgiving others, yes – but mostly forgiving myself of guilt, regret, jealousy, and contempt – four walls that most assuredly keep happiness away.  And then, seizing happiness, even the smallest spark of it, when it comes into view.

If happy little bluebirds fly beyond the rainbow,
Why, oh why can’t I?

You can.

by rayannethorn

 





My Cousin Angie – a story of survival

1 03 2011

When I was a senior in High School, I worked at the local mall – about eight stores total, in La Porte, IN.   I worked for a little dress shop called Stuart’s.  It would be comparable to a Forever 21 today. I loved it. Every paycheck bought me new clothes from the store where I worked for $3.75 an hour. I did get a 30% discount off anything I bought, but still – I wasn’t the best as saving, obviously. I had the world by the tail and was loving life.

One evening, when I was working the 5-9 shift, I received a phone call from my mom. Pre-mobile phone days, so she had called on the store land line. Pretty much a no-no – NO personal calls, right? I took the call while my boss stared me down. My mom proceeded to tell me that my cousin Angela had been in a terrible car accident.   I started to shake and I feared the worst. She was still alive, but it was very, very bad. I cannot emphasize how bad. It was as bad as it could get without it being the worst. My boss watched the unfolding of Rayanne right before her and she knew I was devastated. She withheld the “no personal call” scolding and sent me home.

Angela and I had grown up living close to each other, our families spending one or two Sundays a month together, and many weekend nights at each other’s house. My cousin Angie was a style icon to me… I loved the way she dressed and how easily she was put together.   I can remember like it was yesterday, standing in her bathroom giggling and brushing our teeth as we prepared for an all night gab fest – she turned to me and said, “You know you can put toothpaste on zits and it will clear them up?”  Angie was always a wealth of just such information. She was an entrepreneur at a very young age. When her family moved to UT after spending all of her life in California, Angela found a way to stay in tough with her contacts and friends on the West Coast. She got into cross-state merchandising at the ripe old age of 17. She purchased items in UT and then drove into California and sold them for a profit. But one such trip brought the afore-mentioned tragedy.

Angie had a terribly long recovery. She was in, what was termed, a “walking coma.” And when she awoke, she had a rebirth. She started her life over – literally.   Angela,then and now, is one of the most loving people you could ever meet. I had been thinking about her a bit when my Aunt sent over an email with news about The Waifs, an Australian band that my cousin’s (Angie’s younger brother, Mat) wife is part of. Vikki Thorn, Mat’s wife and mother of his two children (one more on the way!)  has a haunting voice and so captured the essence of Angela in a song of that title that I had to share it here. Please visit The Waif’s site for their new album, Temptation and have a free listen to “Angela.” (click on the golden arrow next to “Angela”)

I love you Angie.  I love you, Aunt Joanne and Uncle Chuck.  Life is not always easy but the rewards are sweet and sure for those who joyfully endure.

If you are lucky enough to have an incredible life of health, love, and peace – you are lucky enough. Enjoy!

by rayannethorn





The Phoenix Thinks, Part 8

28 02 2011
“Nothing in the world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education alone will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent.”

-Calvin Coolidge

Leaders are born. Leaders are developed. Leaders are necessary. Leaders are different than managers. Leaders provide a vision and direction necessary for companies, teams, departments, individuals to move forward. Hundreds of books are written every years regarding leadership in business. We hear about thought leaders, we refer to them, we listen to them, we engage with them, we ask them to speak at conferences and we often disagree with them.

The purpose of a thought leader may be just that- to inspire thought, to drive discussion, and controversy. It is through debate, it is through argument that change takes place or we work better or relationships become stronger. I have spoken to so many individuals over the last couple of years that have clearly stated how they do not want to be referred to as a thought leader. A Thought Leader versus a Doer – can be controversial in itself.

In our industry, there are certainly thought leaders and influencers that step out on limbs all the time with the goal to start conversations, to keep the industry evolving or innovating. And are they really taken seriously? And is the information dispersed even valid when the disperser is a thought leader, not a doer? Experts and Gurus abound. What is it exactly that creates these experts, is it merely because they are followed, that their words are retweeted, that the halls are packed during their presentations? Is it because they had lengthy, successful careers in the fields we reside? Is it because they can write or say pretty words?

Is it because they are persistent? Does persistence truly pay off? Is it because they are talented or a genius? Is it because they have the alphabet soup after their names that denote years residing in academia or is their determination alone the catalyst that propels them into thought leadership?

I think that thought leaders, more than thinking, like to share, to educate, to write, to talk. They inspire thought. Successful people think before they do. There may be the random, recorded successes that occurred following a gut response or instant decision but was it really instant? Gut responses are developed as a result of experience and education . So, somewhere, at some point, thought took place. What thought leaders pass along actually transmits motivation to do work better, smarter.

And the Phoenix still flies.

© by rayannethorn





Into the Fray – The Phoenix Infection, Part 7

24 02 2011

Sometimes, the fray comes before the leader is ready.
It isn’t always an easy thing to step up and be the leader everyone needs. But when the need arises and leaders are born, greatness will appear. We live abundant lives. I was going to say simple lives but most of you, including myself, would argue that point. The simplicity of which I speak reveals the fact that many of us usually obtain what we need fairly easily in order to get what we need in this life. I am not included in that “many.”

A colleague of mine, visiting from another country, couldn’t help but notice the abundance in which we live. A Starbucks on every corner, a grocery store with more than we could possibly need lining the shelves and gas stations where the gas is actually affordable. As we discussed the “commerce” that surrounds us daily, I slowly became aware of what he had seen almost instantaneously upon his arrival. That we are generally selfish – not self-absorbed or miserably miserable, as would seem appropriate – but actually selfish, wanting more for ourselves than is necessary or even deserving. The cycle of produce then consume, produce then consume, is a vicious one.

It is not cheap to live comfortably anywhere. It just isn’t. We pay for comfort all along the way. And there are individuals out there that have very little drive for success or even a need to succeed, after all, if this position doesn’t pan out, they can always move on – or they can go home to be bailed out.. Sadly, this is the attitude for many – the “everyone gets a trophy” mentality.

Necessity is the mother of invention. Meaning when we see a need, when we see a wrong that needs fixing, humans will go out of their way to fix it or prepare a work around. The mother of invention system proves itself over and over again and is alive and well. At my office, the number of employees recently grew by 100%. Leaders have emerged from this time of growth & development and this is a good thing. The fray showed up early for some and too late for others.

This organic, unappointed growth sprouts leadership: those that can easily give direction to those in need of direction. It’s kind of like that whole steel sharpens steel concept in that struggle or friction forces the emergence of a Phoenix. The fray strikes again.






The Phoenix Infection – Seeking the Right Level, Part 6

7 02 2011

I’m sure you have heard the phrase that “water seeks its own level.” While this may be true for water, this expression is most often used to describe people and how we end up with those that are at our same level, be that income, lot in life, intelligence, common interests, class, etc…, And this would seem to be true when we describe friendships orpersonal relationships. However, this is not always the case when describing business relationships and how we end up in a profession or career that challenges us and inspires growth or change.

Each position I have held has typically been more difficult than the one prior. And maybe this is just me, but in order for me to have a full and balanced life, it actually has to be slightly askew. Sounds funny and not quite right, eh? Well, neither am I. I have always gravitated toward leaders and managers (employers) that were excellent at what they did. I never saw their leadership as a way to keep me down or stifled as many might feel. I thrive on the challenge presented by wisdom and intelligence – whether it be core or learned.

This is the reason I believe that finding your own level when it comes to “following a leader” might be just a bit detrimental and a setback when it comes to your own personal progression. The challenge presented by working for someone or with someone that drives excellence, either out of necessity or by their very nature, is infectious but, unfortunately, not for everyone.

When I made the switch from healthcare search to tech, it was a big jump, a huge challenge. There were days when I wondered what the heck was I thinking. Then there were days when I leapt forward in my understanding and development. Those were the days that made it worth my while, when the Phoenix I was following flew just low enough that I could actually touch him and gain strength from that contact.

As humans, when we stop craving growth or stop learning, we fail at the simplest function that sets us apart from all other animals. Our ability to think and alter course because we can strategize, not just blindly follow the pack or the smell of blood, allows for a beneficial erudition, one that causes us to seek a greater level, avoiding stagnation. A Phoenix cannot reside in pond scum, swatting at mosquitoes, so don’t look for one there.





A Risk that Paid Off

16 11 2010

Three years ago I saw the writing on the wall. My job as a corporate recruiter was at risk. The trickling fall-in of the recession was taking its toll, seemingly one soul at a time. I surveyed the landscape of my gig and realized that, due to the changes that were taking place within my company and on Wall Street, I needed to prepare. I needed to prepare for the worst. I wasn’t really sure how to do that. My own landscape included a marriage beyond resuscitation, a job that was becoming as endangered as a spotted owl, and escalating bills.

I decided to look for work and once a new position was secured and that first month under my belt, I gave my husband his pink slip. With one less income in the house, the third issue -bills- was not going to go away any time soon. I had begun to write about recruiting and gone back to school to get my business degree, so life was well-rounded between my daytime job and the numerous activities my gut was telling me in which to get involved. Number one activity? Social Media. I had been unable to get enough of it – interestingly enough, I still feel that way today. While I watched the tragedy of the new recession unfold, my online writing increased and with much consternation from those around me, I decided that I needed to focus on new media / social media. I needed to figure it out and use it. I knew I did – I was pulled to it like a moth to flame.

I took a huge chance in making the choice to write more and dive into an unproven area of business. The thing is, the risk paid off. Through my study and writing, new areas opened up to me. I left the software sales recruiting firm at which I had landed and went in-house: my house. I started consulting small businesses about hiring practices and how to use social media to augment their online presence with the hope of increasing revenue as a result. I couldn’t stay away from the computer. I started getting asked to speak at local business meetings and networking events. I developed Bonus Track and presented the idea to Jason Davis here at RecruitingBlogs. I worked consistently every day to build my own personal online presence. I created profiles on every network I could get my hands on. I attended networking events as close as two blocks from my home and as far away as 2600 miles. My bank account was non-existent and I was afraid…, but I kept at it.

Why? Why would I keep plugging along, working so hard at something that didn’t come close to paying my living expenses and supporting my family? Because it was work. It was hard work and in my book, hard work always has a pay-off. Always. The risk seemed greater every day. Every day, bills arrived at my door. Every day, I seemed to get further away from my goal. Then, about a year into my quest to survive and thrive, I met someone at a networking event that retained me to help him market his business – using social media. Then I contracted with someone else. Then someone else… It was working, I was working and I loved what I was doing. And it was hard work, it was constant work. I worked long hours and tried everything I could to scrounge a few dollars together to buy groceries. My children needed to be fed, I needed to be fed. I will be honest with you, it was extremely difficult. It was the hardest thing I have ever done; I wasn’t sleeping because those hours were filled with worry.

As a result of my involvement and work at RecruitingBlogs, I started getting noticed and my requests for conversations were being granted. One such request was to speak to and have lunch with Kelly Robinson at Broadbean. By the end of our first conversation, Kelly offered me a job. A full-time job – not a contract position – like I had first thought. That was in the summer of 2009. The risk, the macaroni and cheese, the endless hours spent online building relationships and expanding networks, the marketing and business plans written for clients and partners, the late nights spent writing- blogging, the losses, the changes… They were all worth it. Social media proved to bring me significant ROI. The investment hurt, the ache in my stomach was hunger, and not just for food, but for total sustenance.

A risk that paid off more than my credit cards – a nice side effect, by the way.

by rayannethorn

Bonus Track # 457
http://www.BonusTrack.us





Just Tweeted

5 11 2010

So, I just sent out a tweet as a result of reading about a dozen other tweets. Anyone else tired of the new buzz word: INFLUENCE? I am glad that it has overtaken such words as “transparency” and “authenticity” or “thought leader” but I am growing weary of this new one rather quickly.

I don’t believe influence can be measured with an algorithm or by how many friends you have. I think it goes back to what the wizard told the TinMan – a heart is not measured by how much you love, but by how much you are loved by others. And really, how do you measure love?

Is it “I love you this much,” with arms outstretched as far as one possibly can reach? It is unmeasurable – which is different than immeasurable.

Just wanted to stop in and say that. Nothing more. Influence is over-done. Already. What’s next? Maybe “follower” or “friend” – Maybe you can have too many.

by rayannethorn





“Find Your One Thing” – The Phoenix Infection, Part 5

4 11 2010

We spend our days working toward something, trying to be successful, trying to make a difference, achieving something bigger, greater than ourselves. Maybe that is too great of an assumption. Of course, not everyone is working toward greatness. Many give up, many assume they cannot achieve it, and many are stunted by lack of leadership. Those who need a nudge are not always in the right place at the right time to receive it from the right person. I suppose I am one of the lucky ones.

For most of my work life, I have been led by leaders that were good at what they did and enjoyed their work. And when they no longer enjoyed it, they changed it up and tried something new, something different. I was a young high school graduate – only seventeen years old. And when I was just eighteen, I finished a certificated dental assisting program at Indiana University. It was grueling. Seriously; not kidding. Forty hours a week for three semesters that included such hits as Oral Anatomy, Oral Pathology, Radiography, Behavioral Science, Dental Therapeutics and Emergency Medicine, the list goes on. It was tough and I worked hard. But by the time I was nineteen, I had jumped in, feet first, and joined the adult world of working forty hours a week and paying bills.

I bought a car from my parents and had my own land phone (way pre-cell phone.) I purchased independent health and life insurance; those benefits are rarely provided by dentists to their employees. I think the only thing I didn’t pay for myself was car insurance; luckily, my parents kept me on the policy because it was the most affordable option and I was very thankful. The first dentist I worked for was very good at what he did, but he didn’t like it much. He only became a dentist to pay the bills but he was extremely smart and he managed his practice well; selling it and leaving the field completely after twenty-five years. When he retired? He became a substitute teacher at the local junior high and coached after school sports – basketball. He went from making an extremely good living to barely making minimum wage and he loved it. He had found his one thing.

I have written before about finding your one thing – the thing that gets you up in the morning, that gets your motor running, that motivates you, that floats your boat. My one thing is just doing it bettereverything. It’s not that I want to be perfect for that is impossible, I just think I can always do better, find the better way, be smarter about it, figure out a different plan, be strategic about it all. That is my one thing. What is yours? Have the leaders in your life, in your career been clear about their one thing? Have you followed the right leaders for you? It is easy to get caught up in following someone that is very charismatic or who has power and authority or money. But do those attributes make a good leader? Yes, for some, no, for others. 

 
http://www.youtube.com/v/2k1uOqRb0HU&hl=en_US&fs=1&

I look back at the first dentist I worked for and think of the impressionable eighteen year old I was when he hired me. I learned a lot about running a small business, about ethics, and choices. The work was just a job for me too, but the path I was on became the road to my career and the first of many lessons. Perseverance and patience, study and continually learn while you mark your time, if you don’t love your work then add something to your life that you can love (my dentist loved bass fishing) and keep goals- not just have them but keep them. And, of course, find your one thing.


© by rayannethorn





Why We Follow – The Phoenix Infection, Part 4

3 11 2010

When I think about the leaders in my life, it is difficult to not be appreciative of the fine examples that I have had the honor of following. There certainly have been those that have brought dishonor to the role of leader, but lessons were found in those experiences, as well. And well, I crave learning. Maybe learning the hard way isn’t so much fun, but learning stimulates growth and change. And growth and change are what create the adults and professionals we become and, hopefully, drive success. It isn’t always easy but it usually is worth it.

In 1990, I worked for a children’s dentist. He had already been in practice since 1963. He loved his work and struggled with the concept of retirement. He finally retired two or three years ago but it was on his own time, under his own terms. I believe he was close to 80 years old when his office doors finally closed. He had gone to dental school in Chicago, my kind of town, and perfected his craft in the army. I think working on all those tough guys made him realize he wanted to specialize in children’s dentistry and that is where he stayed until the day he turned over his keys. I used to catch him shadow boxing and doing push-ups, as well as sit-ups between patients. One time, I asked why he always worked out, why he didn’t just take it easy and enjoy some time off. He said “There’s plenty of time for that later, I need to be in shape for the kids.”

Each of us does what we have to do, what we think needs to be done in order to succeed and sometimes, merely survive. Dr. Friedman, my hard-working dentist, wasn’t your typical leader but he was a good example; he provided for his family and for his employees, always. He wanted to be good at his job and his employees were devoted. One assistant worked for him for forty years, his office manager was with him for over twenty, I was there for over ten years. The fact that he was able to retain loyal employees says a lot about the employer he was and the work he did. He led by example. And we stayed because the work was fulfilling and we felt needed and appreciated.

Of course, not every employer makes employees feel this way. As a matter of fact, most do not. Most people do not stay with a company because of the money – they stay because they feel appreciated and they like their boss or their colleagues. Leadership doesn’t have to be sparkly or done with a big bang. It can be subtle, quiet, and even gentle, as was the case with Dr. Friedman. The rise of this Phoenix was slow and methodical, taking over forty-five years to reach the destination, the finish line.


We follow for
reasons.
They may seem unfulfilling or less than mighty, to begin with. But the following happens, nonetheless. Believing in reasons and not excuses, I try to remember those I chose to follow, those whose influence changed me – those whose example and attention altered my core. In the study of reasons, the lessons have more clarity and the application of what was learned becomes more native and real. Reasons are there, you just have to open your eyes to them. And with open eyes, there is clearer vision; vision to apply lessons learned and examples shared. The passing of the Phoenix Infection not only happens, it should be expected.


© by rayannethorn